Jewelry Sustainability & Traceability

Sustainable Choice Diamond Certification

Move beyond unverified sustainability claims. Sustainable Choice Diamond Certification provides an independent, third-party framework for substantiating diamond sustainability and traceability claims through rigorous sustainability criteria, life-cycle assessment, and robust chain of custody.

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Choice : The 5th C 

Traditional metrics – Cut, Color, Clarity, and Carat – measure a diamond’s physical attributes. ECG introduces Choice as the 5th C: the consumer’s power to select a diamond whose story, impact, and provenance have been independently verified.


Sustainable Choice sets apart diamonds supported by auditable sustainability criteria, quantified life-cycle impacts, and documented chain of custody—elevating purchase from preference to informed choice.

Sustainable Choice Diamond Certification

Sustainable Choice Diamond Certification helps producers, manufacturers, traders, and retailers support credible market-facing claims with technical rigor. The framework brings together sustainability criteria, life-cycle assessment, and chain of custody controls to provide a defensible basis for environmental, social, governance, climate, and traceability assertions across the diamond value chain.

Why Move from Claims to Certified?

Independent certification matters because it helps companies:

  • demonstrate conformance with key environmental, social, and economic requirements,
  • provide assurance to producers, retailers, NGOs, and other stakeholders,
  • strengthen the credibility of market claims, and
  • support a more disciplined sustainability pathway going forward.

The Sustainable Choice Model

Sustainability Criteria

Independent evaluation of social responsibility, governance, environmental accountability, diamond traceability, and climate accountability. The standard covers  business integrity, stakeholder engagement, human rights, community engagement, etc.

Life Cycle Assessment

Comprehensive life-cycle assessment across 14 environmental and human health impact categories. The framework uses an LCA impact profile and sustainability rating methodology to quantify relevant impacts across the diamond value chain.

Robust Chain of Custody

Documented traceability from mine to market. The chain-of-custody component includes site inspections, documentation trails, and controls for both B2B and B2C claims, including retailer/seller code-of-practice requirements.

The ECG Sustainable Choice Diamond Certification Pathway

  1. Scoping and Eligibility Review
    We review your operations, supply-chain role, and certification goals.
  2. Documentation and Data Submission
    You provide required operational, traceability, and sustainability documentation.
  3. Technical Assessment
    E
    CG evaluates relevant sustainability criteria, LCA requirements, and chain-of-custody controls.
  4. Verification Activities
    Where applicable, ECG conducts site inspections and evaluates supporting traceability technology or documentation trails.
  5. Certification Decision and Claims Guidance
    Qualified applicants receive certification and guidance on approved market-facing use of the certification.

Why Partner with ECG?

  • Integrated Technical Framework: ECG combines sustainability criteria, life-cycle assessment, and robust chain of custody into one certification system, allowing diamond claims to be evaluated through a single rigorous methodology.

  • Independent Verification Authority: We provide the third-party infrastructure needed to transform sustainability messaging from brand assertion into auditable, defensible certification.

  • End-to-End Value Chain Insight: From source to seller, ECG helps clients document traceability, assess impacts, and verify the controls required to support credible market-facing claims.

  • Commercially Relevant Outcomes: Our work supports stronger buyer confidence, clearer ESG positioning, and certification-backed claims that differentiate verified diamonds in a competitive market.

Start your Journey

Get in Touch

Start your Journey

Get in Touch